About
Our Story
Aurora is a celebration of luxury, sustainability, and the power of women. Proudly produced in the United States, we craft each piece with care, using only organic fabrics that are gentle on the skin and the planet. Sustainability is at the heart of everything we do, from our eco-friendly production methods to our use of recycled packaging.
With an aesthetic rooted in soft femininity and timeless elegance, our designs are made to inspire confidence and comfort. Beyond creating beautiful garments, we are committed to making a difference—donating a portion of every purchase to causes that uplift and support women.
More than a brand, we are building a community of empowered, like-minded women who share a vision of beauty, strength, and purpose. Together, we strive to make an impact, one exquisite piece at a time.
Our Founder
Julia Hamilton, founder of Aurora, is a Los Angeles native with a background in women’s ready-to-wear fashion and streetwear. With a deep passion for supporting women and female-founded causes, Julia envisioned creating a brand that seamlessly blends comfort and confidence. Her goal is to offer women pieces that don't compromise on style—that not only look good but also make women feel their best, no matter where they are.
Aurora is proud to be the first luxury loungewear brand designed to flatter the female form, with pieces that effortlessly transition from the home to the world. Julia's commitment to sustainability drives every aspect of her brand, from using organic cotton fabrics to employing sustainable production practices. Proudly produced in the United States and packaged with eco-friendly, recycled materials, Aurora is a brand that values both style and the environment.
For Julia, Aurora isn’t just about fashion; it’s about creating a movement that empowers women while honoring our environment. With a focus on quality, comfort, and sustainability, Aurora is redefining what it means to feel confident and comfortable in your own skin.